freshtaste

You may recall the stickers on the left from the "People who care about Fresh" target film -- this example came from one of the consumer workbooks. These sticker print ads appear in magazines like Lucky, allowing readers to mark pages that peak their interest. This is an interesting tactic in and of itself, but more importantly, my mock-ups on the right represent our ultimate goal. Can we make the straw-in-orange icon so telegraphic that sticking it on things means that those things symbolize Fresh Taste?

Thought these images might trigger some thoughts around the equation TPP=Fresh Taste . . .